Brill Gloria sells - concentration to lawn care section on the mark Gloria

07.24.09

Gloria is market leader in the range of the Sprühgeräte for house and garden in Germany and European front runner with spraying’s applications for the building industry. Managing director Markus Kress to the sales decision of the lawn care section: „ the market for engine garden devices is in a radical change phase. With the concentration on the mark Gloria we deliberate ourselves on our strengths. As prominent enterprise for Sprühgeräte we want to grow with the mark Gloria profitably and strongly further. \ "
With the printing spraying equipment „ Spray& Paint \ " to the yield of sprayable, water-based Holzölen and glazes and the successful plant protection system Klick& GO is already represented with innovative innovations Gloria in the garden segment. The enterprise sees strong growth fields for Gloria particularly in the industrie and in the agricultural sector. In addition, the management announced that the position in the market was to be removed and strengthened if necessary by meaningful acquisitions in the professional market segment.
By the sale of the lawn care section the Al-Ko Kober Group receives the trademark laws, patents, stocks, tools and production devices as well as the complete customer distribution at home and abroad.
The assumption of the section business is to take place without friction losses, and the change will run without disadvantages for the customers. Over the sales sum both enterprises agreed upon silence. Al-Ko plans to continue the mark Brill with a broader and more powerful product assortment further than Premiumanbieter in the market. The sale will lead to personnel adjustments at the locations Witten and new Ulm. Brill Gloria furnishes an occupation and an qualification society for separating coworkers.