Couture is putting its fingers in the mass-market makeup pot
At the Paris couture collections earlier this month, makeup artist Peter Philips showed a flushed baby-doll look at Chanel that was capped with bushy brows. Over at Dior, Pat McGrath drew metallic pouts on models and flicked on reflective eyeliner. Armani's Linda Cantello focused on flawless skin. And the designer Alber Elbaz of Lanvin gave one of the best-attended parties of the week, at Le Trianon concert hall, to celebrate his limited-edition cosmetics collaboration with Lancome.
The competition to stamp the imprint of couture on mass-market cosmetics has gotten as thick as Pan-Cake.
"Everyone wants a piece of the pie," said Karen Grant, a global industry analyst for the NPD Group, a market research company. She added: "You still have a lot of play coming from the historical, legacy brands, like your Estee Lauders and Elizabeth Ardens, but the designers are definitely driving some of the innovation and statements.