When the winter holidays roll around each year, Bev Brauer, president of Cornerstone Title Groupe in Springfield, calls Del’s Popcorn Shop co-owner Shellie Jacobs to order gifts for business clients and associates.
“I give Shellie a budget and tell her the number and sizes of baskets we need and she takes care of it. She brings them to us and we deliver them to our client base,” Brauer said. “She does a wonderful job and we get great feedback on the quality of the products.”
Like many local businesses, Cornerstone Title uses Del’s for holiday gifts. In fact, the 78-year-old sweet shop more than doubles its business in the month of December, thanks in large part to corporate accounts.
“We try to make it as easy for the customer as possible,” said Jacobs, who recently welcomed her 20-year-old son Logan Kohlrus as a co-owner of the business. “We meet delivery deadlines and have convenient terms. And we pay a lot of attention to packaging, trying to make each gift unique. We go for the ‘wow’ and I think we make a good impression,” she added.